Shear English - They recently launched their own foundation to address and try and combat the issue of child sex trafficking. And now, Demi Moore and Ashton Kutcher have enlisted the help of their celebrity friends to launch an interactive video campaign which they hope will educate people about the shocking trade.
The couple were helped by stars such as Justin Timberlake and Sean Penn who both starred in the 'Real Men Don't Buy Girls' videos, launched on behalf of the Demi and Ashton Foundation, or DNA.
In Sean's video, he is shown ironing a sandwich with the words, 'Real Men Know How To Use An Iron', while Timberlake is shown about to shave with a chainsaw with the tagline 'Real Men Prefer A Close Shave'.
Ashton also recorded a video, showing him sniffing his dirty socks, throwing them in the bin and getting a brand new pair out of a packet with the line 'Real Men Do Their Own Laundry'.
Another shows Bradley Cooper in his back garden pouring milk into a box of cereal with the tagline 'Real Men Know How To Make A Meal'.
Even the ladies have got on board, with Eva Longoria appearing at the end of Kutcher's video praising The Huffington Post founder Arianna Huffington for liking 'real men'.
Kutcher, who met Arianna during a panel on technology, social media, and philanthropy at the Clinton Global Initiative, said: 'I think Arianna's made it abundantly clear in her life that she prefers real men.'
Kutcher, 33, and Demi, 48, set up DNA to 'work toward the elimination of sex slavery worldwide and the right to be free is a building block of our DNA'.
Kutcher said he became interested in the issue after watching a feature on NBC's weekly news show Dateline on sex trafficking in Cambodia. He said: 'I was watching six and seven-year-old girls being raped for profit.
'I said to myself, "I don't want to live in a world where these things are happening and I'm not doing anything about them".'
He and Demi looked further into the subject and found out that the entire industry generates $39 billion annually.
He added: 'The average age of a girl involved in the sex trade is 13. And the average man who buys a girl is 30-years-old, has no prior criminal record, and has a well-paying job.'
And he said he hoped that the campaign would spread a message addressing the male psyche. He added: 'Once someone goes on record saying they are or aren't going to do something, they tend to be a bit more accountable.
'We wanted to make something akin to a pledge: "real men don't buy girls, and I am a real man".
'At the end of the day anyone and everyone can be involved in this campaign. The minute you like our Facebook page, you're already one step closer to this three-step-process, you've made an advocacy video that you can share.
'One minute of your time might be all a girl needs to save her from sex trafficking.'
Last week, Demi travelled to Nepal to film a documentary for CNN on the sex trafficking trade. She visited Maiti Nepal, an organisation aimed to protect women and girls from the crimes related to the sex trafficking industry and she met with Anuradha Koirala, the charity's founder.
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